Home Seller Education: Marketing Your Home In Seattle

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In our approach to home selling, The Diva Difference, step 3 is Market The Heck Out Of Your Home. After all, it doesn't matter how great your home is if no one can find it, and the Seattle real estate market can be fiercely competitive.

Marketing your home in Seattle to reach the best buyers requires a comprehensive strategy. There is so much to be done before this stage in the home selling process:

  1. Do necessary repairs in your home
  2. Consider and complete key renovations to maximize the sale potential
  3. Move out and get it staged OR prepare to get it and keep it market-ready during the listing

After all that, it is a shame to think that some listing agents don’t do the most they can to ensure lots of eyes on the listing, buyers at open houses, and—finally—competitive offers for your home. (It’s one of the reasons why some home sellers end up asking, “Why isn’t my home selling in Seattle of all places?”) Don’t let your treasure get lost among a rush of new listings. Work with an agent that can market the heck out of your home.

We have a longer article that goes in-depth on the essentials of Online Real Estate Marketing. For a deeper dive, check it out, but here we’re going to do a quick run through of some of the essential points when it comes to marketing your home in Seattle.

The Diva Difference In Real Estate Marketing

When Team Diva launches a new listing, every last detail about your home is on the MLS to help anxious buyers get in the door. In addition to the MLS, we have a customized, search-engine-optimized listing page on our site. This is cross-linked with a custom blog post, explaining why your listing is so special. It features 40+ professional photos, plus a custom video tour of the home and its best features.

It isn’t just the home, but the neighborhood that matters to buyers, so we also have Seattle Neighborhood pages to get buyers dialed into what makes your neighborhood appealing even before they visit.

You might think is overkill when it comes to marketing your home in Seattle, but think again. Just consider how our listings consistently sell faster and for over asking, and you’ll understand why it’s worth creating all this unique content for your home. But this is just the start…

Team Diva’s social media keeps readers regularly engaged with Seattle-centric content, so people are organically interested in our listings and business, even before we promote posts.

Next Comes The Social Media Marketing For Your Home

All this great content still has to be easy to find…nay, inescapable for home buyers. That’s why our clients homes are listed through the Coldwell Banker Bain site and syndicated to over 100 listing portals. These include Zillow, Trulia, Redfin and Realtor.com. Some of these sites require manual input, and we take the time to ensure that visitors get all the available info.

Meanwhile, our listings and open houses get featured in our slick email marketing and comprehensive social media. (Facebook, Instagram, Twitter) When potential buyers visit our open houses (always two or more on the first weekend of a listing), they are greeted with professionally printed marketing in the home. These flyers go home with them and keep your home on their mind.

Marketing your home in Seattle is about making it irresistible amid all the other homes out there. That’s what it really boils down to. And we excel at courteous follow up with interested buyers.

Marketing is especially important for high-end properties to drive aspirational and competitive buyers to your listing.

Checklist For Marketing Your Home in Seattle

If you don’t work with Team Diva, you should still expect a top-notch marketing engine for your listing. Here are some of the things you should expect from a listing agent, to earn that commission.

  • First impressions online are critical: Get professional photographs and video to showcase your home online, because in the rush of listings every week, you have to be eye-catching or you will be passed over.
  • Get your listing on as many listing portals as possible, with each one filled out as completely as possible.
  • Use those photos for sharp print marketing, so open house visitors have strong reminders after they leave.
  • Create original content for your listing. Push potential buyers beyond CONSIDERING checking out your home to RUNNING to beat the crowds.
  • Market the heck out of it through email, social media, every professional channel they have.

Ready for that deep dive into online marketing? Check out the blog below.

 


Now that you know more about marketing your home, let’s keep learning!

Part of why we do what we do is because it’s really fun for us to make our listings look awesome. (We just kinda love homes, and making them look their best for our clients is a service and a pleasure. Don’t be daunted by the idea of marketing your home in Seattle. Team Diva’s passion, knowledge and tailored program makes it easy, so reach out to us to get started.

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