How to Sell a Home in Seattle

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The following guide will help you successfully sell a home in Seattle regardless of what the market throws your way.

Selling a home in Seattle is easy with our following guide. The Team Diva process of selling a home in Seattle we simply call “The Diva Difference.” In this blog, we are going to briefly touch on our Diva Difference philosophy and deep dive into each and every step it takes to be a successful home seller for any type of home in Seattle regardless of the market.

Diva Difference Philosophy

The Diva Difference is a very refined approach our listing team takes for every home that we list on the market. The listing team truly cares about the story of the home, preparing the home for the market, making it look beautiful, and marketing the heck out of the home once it goes on the market. After years of refining this process the result is that Team Diva’s homes sell for more money than the market average. And for luxury listings are margins are even higher.

Fix What’s Broken

Make Your Home Pretty

Market the Heck Out of the Home

In this specific blog, we are going to go beyond our Diva Difference philosophy and give you the. ten steps you need to know to sell a home in our favorite city of Seattle.

The Team Diva Steps for Selling a Home in Seattle

  1. Step 1: Choosing a Listing Broker that is a Good Fit For You
  2. Step 2: Home Walkthrough with the Listing Team
  3. Step 3: Fix What’s Broken
  4. Step 4: Make the Home Beautiful
  5. Step 5: Marketing Preparation (Lights, Camera, and Action)
  6. Step 6: The Home Pricing Strategy
  7. Step 7: Team Diva’s Marketing Implementation Strategy
  8. Step 8: What Should You Do While the Home is on the Market?
  9. Step 9: The Transaction Process Steps of the Home Sale
  10. Step 10: Closing Day!

Let’s dive into the steps to successfully selling your home in Seattle.

Key Steps to Being a Successful Home Seller

How to Sell a Home in Seattle

How to Sell a Home in Seattle

Our listing team spends the majority of the time in the preparation phase of the home selling process. The majority of listing agents in Seattle plop a sign in the yard and call the photographer. Team Diva is deeply invested in every little detailing shining before we bring a home onto the market. We have a team approach. Meaning that contractors, painters, landscapers, and stagers primarily work for our team, understand our aesthetic, and know-how to implement in a process that supports the seller. All of this is managed by our listing manager Michael.

Here Are the Steps to Sell a Home in Seattle

Let’s dive into how our team effectively sells homes and condos in the Seattle area.

Step 1: Choosing a Listing Broker that is a Good Fit For You

Choosing A Listing Agent Seattle

Choosing A Listing Agent Seattle

It is super important that you find someone who is going to be a good fit for you and your home. Team Diva is not for everyone. We have a vision and some folks do not want to go through the effort of cleaning out all of the closets in their home before they put it on the market. Hey, we get it. One of the biggest questions we get asked is “What does it cost to sell my home?”

Check out our blog about specific questions to ask a listing broker before you hire them to put your home on the market. 

Step 2: Home Walkthrough with the Listing Team

Selling Your Home in Seattle Prep Checklist

Selling Your Home in Seattle Prep Checklist

Once you have chosen the best real estate team in the world aka Team Diva they will set up a time to come into the home and do a very detailed listing preparation list. The items they are looking for are as follows.

Meet Your Listing Preparation Guide – Michael Jouver

Michael Jouver is Team Diva's Listing Manager and all around wrangler of our listing process.

Michael Jouver is Team Diva’s Listing Manager and all-around wrangler of our listing process.

Meet Michael Jouver. Michael is our listing manager and is responsible for every preparation detail leading up to your home going on the market. Think of him as your listing project manager. The person you can have a friendly chat with while he coordinates the stagers, painters, and landscapers. Michael works closely with the lead Diva or Diva Dude on every home.

Now that you have met your preparation guide let’s talk about the preparation.

Listing Walkthrough Checklist

The checklist is really an intuitive process. Seattle homes are not standard. Each one is different. We want to make sure we capture the right action items for your home.

  1. What needs to be repaired before the home goes on the market.
  2. What needs to be cleaned to make the home shine
  3. Does the home have a story that needs to be captured in the marketing?
  4. How is the landscaping and does it need some Diva flair?
  5. How is the paint and carpeting looking inside of the home? Does it need to be refreshed?
  6. Do the boob lights need to go and be replaced with something more fashionable?
  7. Are the sellers planning on doing any renovations to boost the value of the home?
  8. Does the home need professional staging or restyling by the team?

And the list goes on….

Step 3: Fix What’s Broken

Home Seller Guide Fixing What's Broken For the Sale

Home Seller Guide Fixing What’s Broken For the Sale

Now that we have the checklist we get moving on getting the home repaired for the market. Our team has a handyperson who specifically works for the team and understands exactly the light fixtures and minor repairs that we like to see in each and every one of our homes. We have also seen homes fall apart right before closing because of significant repairs that are needed.

Check out our blog about Fix What’s Broken to see how we approach home repairs prior to listing a Diva Dwelling

Step 4: Make the Home Beautiful

Staging a Home for Sale Guide

Staging a Home for Sale Guide

Team Diva is obsessed with sexy homes. Homes that are styled to perfection prior to them coming on the market. And the reason why is that this is really the foundation for our massive online market process that is uniquely Team Diva. It is extremely difficult to market a home that is not put together with stunning details that showcases that home. Part of making a home beautiful is looking at the staging, the landscaping, the little details with the books, and putting an orchid in the right place. Each detail is super important.

Pro-tip: Did you know your home sells for more money when it is professionally staged? We did a study several years ago and found that for spending around $5,000 a seller could have made an extra $18,000-$24,000 in the proceeds from the sale.

  • Unstaged/Vacant Homes = $649,000
  • Poorly Staged and Owner-Occupied Homes = $643,000
  • Staged Homes = $667,000

Here is the blog that really dives into why staging is so important

Check out our full checklist on what it takes to make a home pretty for the market

Step 5: Marketing Preparation (Lights, Camera, and Action)

Marketing Your Home in Seattle so it Will Sell

Marketing Your Home in Seattle so it Will Sell

The final couple of days before the home goes on the market the team is doing a ton of marketing preparation. As soon as the staging is finished we have the photographer come in to showcase the home in its best life. For homes with historic features, we are doing close-ups of the original work. Got a view deck? It will be decked out for drone photos and videos to show off that view. Does your home reside in a condo building that has a million listings? We will do evening photos of the building to make it look ever so different than the competition. We take all of this amazing content and turn it into blogs, videos, social media posts, email marketing, and more.

And let’s get a little giddy over all of the creativity that goes into our listing videos! 

Dive into our marketing process for homes on our Online Marketing Strategy blog. We even have a nice little graph in the blog that details out what we do versus other folks.

Team Diva excels when it comes to home marketing. We get what it takes to make a home look different than the competitors, draw people into the space, and have it shine in its best light. Here are the steps we take to market your home to make sure you get the right buyer for the house.

Step 6: The Home Pricing Strategy

How Do You Price a Home in Seattle

How Do You Price a Home in Seattle

The very last thing we do is do another temperature check on the market to see what the inventory looks like and how that is impacting homes that are pending or sold. For instance, Seattle is very sensitive to election cycles. The market will come to a sudden halt right before an election.

The strategy we take for the sellers to analyze for home prices are as follows:

  1. Demand Rate – How many buyers are in the market?
  2. Pending Sale Prices – What are the prices for homes that recently went into contract for purchase?
  3. Unique Home Factor – Sometimes you have a unicorn that defies conventional pricing strategies.

Check out our blog Pricing Your Home in Seattle for more detail on how to price a home to sell in any market. 

Step 7: Team Diva’s Marketing Implementation Strategy

Marketing Your Home Online to Sell in Seattle

Marketing Your Home Online

Marketing for Team Diva includes everything from the silent talkers on the walls, the details that are in a home blog, to the virtual open houses we will host online, and the way a home is presented on social media. We are also have won several awards for our marketing approach and are seen as thought leaders in the world of real estate marketing. Our team is constantly innovating, going to conferences to learn new skills, and we just are never willing to rest on our laurels to sell your home. Whatever it takes!

The best example of the impact our marketing has is how we sold the Alki Mid-Century Home. The majority of listing brokers would have underpriced this mid-century home because it was the smallest home on the block. But we knew the home had the unique factor that our marketing could lift up and showcase the home that others did not have the infrastructure or experience doing. The result is that we sold it in the dead of summer well above asking.

Deep dive into our blog “Having an Effective Online Marketing Strategy to Sell a Home”

Step 8: What Should You Do While the Home is on the Market?

Keeping Your Home Market Ready While It Is On the Market

Keeping Your Home Market Ready While It Is On the Market

Overall we recommend that many people move out of their home while it is on the market. Especially during COVID. But moving is not an option for everyone. The second best option is to have a daily checklist of making sure your home is market-ready. Everything from keeping the yard tidy, to putting away the dishes, to keeping the lights on when people come to see the home in person. The listing team will send you a checklist specific to your home once it goes on the market. The goal is to keep the home as nice as the day the photos were taken.

Here. is the Keeping Your Home Market Ready While It is Listed blog. Go ahead and jump in.

Step 9: The Transaction Process of the Home Sale

Finding the Right Buyer for Your Home

Finding the Right Buyer for Your Home

The real work of selling a home is during the transaction. A skillful agent knows how to market a home AND close the transaction. All kinds of things come up during a deal that the seller or buyer has no control of might can completely derail a successful home closing. For instance, the property has an unexpected construction lien on the home that prevents it from selling. Or there is a massive foundation issue that no one knew about that scares away a buyer. And with suddenly shifting economic markets a buyer could lose their downpayment funds as a result of a downturn in the stock market. Life happens.

Below is the complete list of how-to guides for the seller to make sure that the things they can control are managed throughout the process.

Home Sale Transaction Process Guides

  1. Accepting the Right Offer For the Home
  2. Managing Multiple Offers as a Seller
  3. The Inspection – Managing an Inspection as a Seller
  4. Appraisal Process for the Seller
  5. Buyer Walkthrough Before Closing- Seller Prep
  6. Final Closing Week

Whew…. now for a few remaining notes about how to sell a home in Seattle.

Step 10: Closing Time

Seller Education - Closing Day Process

Seller Education – Closing Day Process

Celebrate! Closing on the home is such a big deal. You have worked so hard to get to this point. You trusted our team and our advice. And you made it. a couple of key items to keep in mind on closing day.

Things to Remember Before Handing Over the Keys

  • Moved out of the home. Majority of the time the seller needs to be moved on or before closing day.
  • Keys and more. Make sure all of the keys, appliance manuals, and attached items are ready for the new buyer.
  • Final clean. Did you know in the contract it does say the seller will have the house sparkly clean before the buyers take possession?
  • Escrow knows where to send you our check. Make sure all of your information is into the escrow officer well before closing.

Read more here on our blog about the final two weeks to close >

Congratulations!!!!

A Couple of Bonus Things to Think About When Considering Selling Your Home

Trust that we understand that your home and your situation is completely different than the very last home we just put on the market. Each home has a story. A couple of things to keep in mind when selling your home is when do homes like your house sell for the most amount of money throughout the year. And how long does it take to sell a home like yours.

Here Are A Couple of Blogs to Consider

  1. When Is the Best Time to Sell a Home in Seattle?
  2. How Long Does it Take to Sell a Home in Seattle?
  3. Why is my home not selling in Seattle?

Last but not least we would be remiss without understanding how COVID has completely changed how we do business,. A few of these changes are here to stay and some (like open houses) might come back. It is really important to understand how to successfully sell your home during COVID!


Selling a Home in Seattle? It Is Time to Call the Divas!

Top Real Estate Seller Education Seattle Contact

Team Diva has a passion for Seattle homes. Specifically selling unique homes in Seattle. We love the home’s story and everything that goes into making sure other people understand why this house on this street is so special. It takes time and it takes a team. Something that Team Diva is uniquely positioned to support the right seller that wants the very best support to make sure their home is the hot home that week on the market. It is an art and we love doing this work!

The Steps for Selling a Home in Seattle

  1. Step 1: Choosing a Listing Broker that is a Good Fit For You
  2. Step 2: Home Walkthrough with the Listing Team
  3. Step 3: Fix What’s Broken
  4. Step 4: Make the Home Beautiful
  5. Step 5: Marketing Preparation (Lights, Camera, and Action)
  6. Step 6: The Home Pricing Strategy
  7. Step 7: Team Diva’s Marketing Implementation Strategy
  8. Step 8: What Should You Do While the Home is on the Market?
  9. Step 9: The Transaction Process Steps of the Home Sale
  10. Step 10: Closing Day!

Here are a Few of Our Favorite Homes That We Have Been Lucky Enough To Showcase

Want to feel as awesome as many of our Diva Dwellers aka home sellers? Maybe it is time to contact a Diva and get the process started.

Contact a Top Seattle Real Estate Team

 

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