The entire Diva Team attended Inman New’s Agent Reboot here in Seattle (ok it was in Bellevue) hosted by the super Inman Team of Chris Smith and Katie Lance.The format of Agent Reboot is exactly that. Power down and then power up with a fast-paced day of hard-hitting 20-minute real estate tech training.
The Divas have long been fans of Inman News and their push to have real estate professionals up their online game by showcasing tools to help us stay connected to our local peeps. Agent Reboot was filled with important information to keep savvy real estate professionals on top of their game. The main topics covered by Agent Reboot were How World Communicates Just Changed, Avoid Social Media Disaster, I Suck at Twitter (a very helpful session for Ms. Diva Kim), Videos 2.012, Google Tools, Top Five Zillow Tips, Best New Apps (Cinemagr.am Diva’s new fav fun app, Evernote Diva’s new fav biz app) and many more real estate topics for the modern power real estate broker.
The key point Team Diva came away with is that social media can be a powerful tool for us to communicate the passion we have about houses, Seattle, Diva Dwellers and other Diva Fab items, but it is not just about communication – it is about connection. Specifically, Inman Next/Inman News‘ Chis Smith, Chief Evangelist and Contributing Editor and Katie Lance, Social Media Director and Contributing Editor, gave amazing presentations throughout the day. One of the key items that we really took to heart was The Consumption of Information Has Changed. Improve the content of what you are communicating. Hence bombarding your peeps with not-stop info about your new listings or market stats is not going to get you followers or pique someone’s interests. It is just going to get you blocked! Communicate a story that will allow someone to emotionally connect to you, a house, a special project, or anything else that gets you excited. Definitely something the Divas strive to do.
Inman News Agent Reboot Anatomy of an Agent
Divas Chavi and Kim were also the inaugural guests at Anatomy of An Agent, hosted by the very charming Katie Lance. The idea behind Anatomy of an Agent was for a panel of power real estate industry folks to review Team Diva’s online presence and recommend areas of improvement. Katie showcased our Yelp! Partnership, the Team Diva website, Facebook and Twitter community. The panel was made up of Nick Taylor of Zillow, Glen Sanford of eXp Realty, Michael Callaghan of Century 21, and a celebrity guest, Mauricio Umansky, of The Agency. Overall the panel was very complimentary of Team Diva and our connections to our community. Specifically, they were impressed by our Yelp! profile and how we are using it to promote and generate business. The panel’s main recommendations were to specialize more in specific neighborhoods (Capitol Hill, Seward Park, Phinney Ridge, etc), fully launch our Diva TV concept, and to continue to expand the Team Diva message to a larger audience through improved SEO tools.
Look soon for more enhancements to the Team Diva marketing machine, thanks in large part to the great interactions we had with the amazing people at Agent Reboot. We would also like to thank our #Swaggurlz, Debra Trappen and Linda Aaron, Diva Fab members of our Coldwell Banker Bain family, for being two of Team Diva‘s best supporters and, for introducing us to the gurus at Inman News!