Diva Listings

10249 56th Ave S
10249 56th Ave S
Seattle, WA 98178
$901,275
12046 8th Ave NE
12046 8th Ave NE
Seattle, WA 98125
$1,056,000
16823 33rd Ave SW
16823 33rd Ave SW
Burien, WA 98166
$1,331,000
1811 4th Ave W
1811 4th Ave W
Seattle, WA 98119
$660,000
18810 236th Ave NE
18810 236th Ave NE
Woodinville, WA 98077
$1,395,000
2115 11th Ave W
2115 11th Ave W
Seattle, WA 98119
$1,700,000
2135 Arch Pl SW
2135 Arch Pl SW
Seattle, WA 98116
$1,420,000
226 12th Ave E
226 12th Ave E
Seattle, WA 98102
$1,195,000
2601 W Lake Sammamish Pkwy SE
2601 W Lake Sammamish Pkwy SE
Bellevue, WA 98008
$990,000
2706 37th Ave SW
2706 37th Ave SW
Seattle, WA 98126
$1,135,000
3104 Western Ave #603
3104 Western Ave #603
Seattle, WA 98121
$760,000
3146 Portage Bay Place E #F
3146 Portage Bay Place E #F
Seattle, WA 98102
$840,000
3208 60th Ave SW
3208 60th Ave SW
Seattle, WA 98116
$973,500
3817 Densmore Ave N
3817 Densmore Ave N
Seattle, WA 98103
$1,150,000
512 Prospect St Unit A
512 Prospect St Unit A
Seattle, WA 98109
$1,380,000
5206 S Mead St
5206 S Mead St
Seattle, WA 98118
$1,065,000
606 N 138th St
606 N 138th St
Seattle, WA 98133
$895,000
7013 6th Ave NW
7013 6th Ave NW
Seattle, WA 98117
$1,265,000
7051 D Lincoln Park Way SW
7051 D Lincoln Park Way SW
Seattle, WA 98136
$975,000
733 21st Ave E
733 21st Ave E
Seattle, WA 98112
$1,062,000
9020 2nd Ave NE
9020 2nd Ave NE
Seattle, WA 98115
$1,080,000
1824 24th Ave E
1824 24th Ave E
Seattle, WA 98122
$952,500
906 26th Ave
906 26th Ave
Seattle, WA 98122
$807,000
606 Post Ave #203
606 Post Ave #203
Seattle, WA 98104
$382,777
5018 54th Ave S
5018 54th Ave S
Seattle, WA 98118
1,000,000
1505 11th Ave #302
1505 11th Ave #302
Seattle, WA 98122
$257,000
317 35th Ave
317 35th Ave
Seattle, WA 98122
$1,195,000

DivaLux Listings | Seattle's Unique Luxury Homes

Welcome to our DivaLux Listings Page. DivaLux Listings is what we call our style of Seattle’s unique luxury homes. DivaLux listings are a vibe and a way of being that is all Diva! DivaLux is also what most folks call luxury homes. But frankly, only a few homes end up in a DivaLux space. All of these homes are made for someone with a discerning style, expects exceptional views, and is willing to do what it takes to look the best.

How to Sell a Unique Luxury Home in Seattle Quickly and For the Most Money 

Queen Anne Space Needle View Home at Twilight

Queen Anne Space Needle View Home at Twilight

When it’s time to sell your unique luxury home in Seattle, you will need smart and savvy Realtors with a plan to ensure your home sells quickly and for the most money possible. Team Diva has that plan. We have a robust strategy to prepare your house to list, market your home, and sell your home for top dollar. We call it the Diva Difference. 

In this section, we are going to dive into what it takes to sell a luxury home in Seattle using the Diva Difference method. Our five-step process we will deep dive into includes the following:

Five Steps for Selling A Unique Luxury Homes in Seattle 

Seattle's Unique Luxury Condo Homes

Seattle’s Unique Luxury Condo Homes

  1. In-depth Global and Local Real Estate Market Research for the Home 
  2. “Get Real” Conversation on Getting Your Home “Market Ready”
  3. Get Personal About the Details About the Unique Aspects of Your Luxury Seattle Home 
  4. Specific Marketing Strategy for the Home 
  5. Implement a Comprehensive Online Digital Marketing Strategy 

Bonus Step: Centering the Seller in the Negotiation Process

Let’s dive in and see if our methodology is the right one for you and your fabulous luxury home that is super unique in the marketplace. 

Selling a Unique Luxury Home Requires a Highly Customized Plan

Marketing Your Home Online to Sell in Seattle

Marketing Your Home Online

If you’re selling a unique luxury home in Seattle, you need a plan that is just as custom and luxe as your property. Why hire an agent who wants to squeeze your extraordinary home into an ordinary-sized box? You need a listing plan that’s worthy, and digital marketing content that says, “This Home is Fabulous and Unique and YOU, Dear Buyer, Want to Own it!”

Hey Diva, What is a Unique Luxury Home aka DivaLux Listing in Seattle?

Capitol Hill Loft Condo Open Living Area and Stainless Steel Kitchen

Our specialty really is in unique homes. We really are not the team for luxury homes that all look like each other and are lined up on a golf course. We are the team for a vintage mid-century home with soaring views of the sound or a Space Needle view townhouse in Queen Anne. Send us in when you have a smaller mid-century home in Alki that is perfectly updated or a famous chef’s home that is in its original look in Ballard; we are your people. 

Now let’s move on to the methodology of selling a very unique home that is in the luxury price point in Seattle.

The Diva Difference Methodology

Over the years, Team Diva has expertly honed our process behind bringing our DivaLux listings to the market in a way that will sell your unique luxury home quickly and for the most money possible. We take in the architectural significance of the home, work out how to position that home for the optimal buyer, use a sound data approach to understand the local market factors, and have those tough “get your home Diva-riffic” conversations. This process is not for everyone. But hey there is a traditionalist out there who will do the bare minimum for you. 

Fun fact, our DivaLux listings sell, on average for 5% MORE than other similar Seattle homes in the same luxury price points. 

That is a significant difference compared to the more traditional methods of selling luxury homes in Seattle. You know the situation with these traditionalists (“I know how to talk to wealthy people that look just like me.”). It’s so old school and let’s not even get started on how problematic these traditionalists are. 

And when it comes to a unique home in Seattle our process goes beyond standard luxury marketing.

Step One: We Do an In-depth Global and Local Real Estate Market Research for the Home 

Seattle Views

Seattle Views

Every real estate market is different, and we take the market into account on both a macro and micro level. We stay tuned in to what’s happening economically on a global scale and how those shifts and changes may or may not impact our Seattle and King County markets. Team Diva is also tuned into King County, the Greater Seattle Area, and of course the City of Seattle itself (we are even frequently interviewed by local and national news publications to share our expert market knowledge). But it goes beyond just knowing general real estate market data—each neighborhood and even micro-neighborhood within Seattle is different. 

At Team Diva, we take the time to analyze what is happening within the luxury market in your neighborhood. Because the luxury market is much more susceptible to global and local changes than homes that are at or below the median price point (the $600k-$900k range in Seattle), it is crucial to keep a tight track of the shift in demand from week to week. Changes in interest rates, conventional loans, jumbo loans, stock markets, etc. can all impact the luxury market.

The DivaLux Analysis

Anything above that $600k-$900k range requires a thorough dive into the numbers and a deeper understanding of the market. Many agents simply will not do much market research beyond what they’d do for an average home. They might look at comps in the neighborhood, but we frequently will encounter other agents who do not look at more subtle trends to inform their clients’ decisions. In-depth marketing knowledge is a key component of successfully listing and selling your unique luxury home fast and for the most money possible. 

Step Two: The Diva “Get Real” Conversation on Getting Your Home “Market Ready.”

Michael Jouver is Team Diva's Listing Manager and all around wrangler of our listing process.

Michael Jouver is Team Diva’s Listing Manager and all around wrangler of our listing process.

One of the best and unique parts of Team Diva is that we actually work as a team. Michael Jouver is our listing manager and he is the eye of the hurricane for getting the work done. And the work will be done. Rarely do we walk into a home and not notice that something needs to be moved, changed, or positioned differently to garner the ideal buyer. Hence the “Get Real” conversation.

When it’s time to sell your home, Team Diva, is not afraid to “get real” with Sellers making their home “Market Ready.” Selling homes for top dollar means not being afraid to have tough conversations, something many other Realtors are not willing or able to do. Because we sell as much real estate as we list, our team is in touch with the current zeitgeist of buyers in the market. We know what buyers want to see in a home AND what buyers are looking for to get them from the “like” to “love” to “must-have” stage. This is key to selling your home for top dollar. 

What is the Team Diva Team Approach?

Remember our team approach? Literally, when you work with Team Diva, you’re not just working with our team of expert real estate agents. We have a whole team of professionals on our side to ensure you experience the full Diva Difference. Our landscapers, painters, photographers, videographers, home stagers, etc. know and understand the standards we set for all our listings. And they’re available to help you get your home in tip-top shape. Our expert eye and a team of professionals are ready to help you make sure your unique luxury home is the swankiest, sparkliest, and most spectacular it can be when it’s time for listing day.

Step Three: Let’s Get Personal About the Details About the Unique Aspects of Your Luxury Seattle Home 

Unique Alki Mid-Century Luxury Home

Unique Alki Mid-Century Luxury Home

Part of selling a unique home is getting to know its uniqueness on a personal level. We develop the marketing for each of our listings by taking the time to include you, the seller, in the process. Our sellers have invaluable, intimate knowledge about their home, and we know how important this is in order to truly convey what makes a home special. Team Diva wants to be sure that we’re focusing on why our client has loved their home, not just what we see from our outside perspective as real estate agents. 

What is this Get Personal Process?

We begin this process by sending our sellers an email survey asking what they love most about their home and what they love about the neighborhood. Additional questions help us hone in on how our sellers actually live in the home, specific details about custom upgrades, interesting history about the home, and more. This essential information helps us create marketing that’s not just

“real estate speak”… it’s “home lover speak”! 

If we didn’t ask these questions, then we wouldn’t know that you can see whales from the deck at our Mid-Century View Home in Three Tree Point. Or that our Wallingford Farmhouse was a neighborhood icon with colorful local history. These details help to create an emotional connection with potential buyers, and at the end of the day, it’s these little details that help people fall in love with a home they may have only had one opportunity to see before deciding to buy. 

Step Four: We Create the “Market the Heck” Out of Your Home Strategy

Home Seller Education - Marketing Your Home in Seattle

Home Seller Education – Our Guide to Marketing Your Home in Seattle

Your unique luxury home deserves a customized, luxe marketing plan that’s worthy of your premium property. After our team of professionals has prepped your home (this might include new paint, carpet replacement, new lighting, a yard refresh, etc.), it’s time to connect you with one of our professional home stagers. Professional staging is not just key in ensuring that your home is featured in its best light, it offers buyers the ability to see how they can truly make the most of each space. 

Once the home is staged, it’s “lights, camera, action.” Professional photos, drone shots, 3D tours, and your own personalized Team Diva video.

There is no skimping on the marketing and the drama.

Where other agents may just do the bare minimum package of 30-40 photos, we will do 60-70. Whether it’s twilight shots, drone shots, or both, we will go the extra mile and spend the extra dollars to get the best of the best photos of your home. The same goes for our videos and 3D tours. This is crucial for luxury properties, especially during COVID-19.

Why is a Digital Plan so Important for Out of State Buyers?

Many of Seattle’s luxury buyers are relocating from out of the area, which means they are using digital content to decide if it’s worth it to get on that plane to come to see your home. We produce a customized lifestyle video for you that shows what it’s actually like to live and entertain in your home and in your neighborhood. Team Diva makes sure to not only show off the home itself but the lifestyle and access it affords residents.

In April, we sold one of our DivaLux Listings to buyers who had never personally seen the home (The Lincoln Park Home Was Stunning). The buyers were able to tune into our virtual open house, watch our custom lifestyle video, and view the 60+ photos and 3D tour we provided. They sent their agent to confirm their thoughts and bought the home without ever physically stepping a foot inside. That’s the power of digital marketing!

Which brings us to our next point: 

Step Five: Implementing a Comprehensive Online Digital Marketing Strategy 

Team Diva's Listing Marketing Team Chavi and Michael

Team Diva’s Listing Marketing Team Chavi and Michael

Creating stunning marketing is pointless if as an agent, you don’t have the means to showcase and distribute it. Our team hosts all of this gorgeous virtual content on a custom listing page on our Team Diva website. We also create SEO rich blog posts to offer a deeper dive into what makes the home special, leaving no stone unturned. This also includes a neighborhood spotlight sharing the perks of living in the neighborhood. We share all of this content on our active and engaging social media channels to our large and active audience, gaining as much exposure as possible for your listing. And through our robust email marketing platform, we are also able to reach thousands of Realtors and Team Diva clients, friends, family, and fans.

For Team Diva, marketing your home is so much more than posting the requisite 40 photos on the MLS and slapping a flyer in your home. It’s a creative endeavor that we embrace with a passion. Which means we are constantly bringing YOUR listing to the next level.

We understand how to market your home to gain the most exposure with the right audience. Team Diva does this through content creation, digital marketing, and a smart SEO strategy. For us, our marketing success is no flash in the pan. We consistently create beautiful marketing materials that we share on our online platforms, which means that each piece of content we create builds on each other. 

Industry Leaders on Digital Real Estate Marketing

Team Diva is a leader in real estate in content creation (let us brag a bit about our awards). We write regular blog content, we create custom home tour videos, we host a weekly Facebook Live event, we have published podcast episodes, we send out a weekly email newsletter to thousands of Diva fans and Realtors, we post on the top social media platforms, and we do it all consistently.

All of this content is interlinked with each other, which means that we’re able to increase our SEO and supercharge our luxe listings! That means more eyes on YOUR luxury home when you LIST with Team Diva.

Bonus Step: The Diva Negotiation Skill Set

Kim Colaprete Working the Deal

Kim Colaprete Working the Deal

No one really talks about how good Kim and the rest of the team are at problem-solving complex issues that come up during a transaction. Kim specifically has been in business for over 20 years and pretty much has seen everything that could go wrong, go wrong. People and their properties are complex. Real estate is complex. Hell, do you know how many Seattle homes have their fences built on other people’s properties? Lots of them. It takes a true artist to not only solve issues that come up but make sure the seller is fully protected throughout the process. And that is the Diva Negotiation Skill Set!

How is Team Diva Able to Create a Marketing Plan Worthy of Your Unique Luxury Home? 

Team Diva approaches every single one of our listings at a level often beyond where an average real estate agent approaches a luxury home. Everything we do to prepare and promote all of our listings is already at a TEN. This means when we list your unique luxury home, we are already prepared to go above and beyond the norm. We have the professional team, the customized plan, the online platform, the tested systems, and the superior skills necessary to create award-winning listing marketing, and deliver that marketing to target buyers for your home. The results speak for themselves. 

Here Are a Few of Our Favorite Sold Unique Homes That Needed More Than the Standard Seattle Luxury Approach 

Overall we typically sell 98% of the homes we list. And the homes we do not sell it is because we know we hit the market incorrectly the first time out. Like a Capitol Hill condo, we tried to sell during the a slow market in 2019. Wrong time but we grouped in 2020 and go it sold RIGHT before the quarantine. Check out the whole story here: A Tale of Diva Preserverance to Sell a Capitol Hill Home. We typically regroup our sellers and try again when the market is more advantageous for the seller. Check out our whole list of sold homes here:  Our Whole List of Sold Homes

The Diva Difference Approach 

Luxury West Seattle Home With Stunning Views

Capturing this Luxury West Seattle Home’s Stunning Downtown Seattle Views

Team Diva sells our DivaLux Listings at 5% higher than the Seattle market. Our methodology works. And it has to do with our team approach that fully involves the client. 

Five Steps for Selling A Unique Luxury Homes in Seattle 

  1. In-depth Global and Local Real Estate Market Research for the Home 
  2. “Get Real” Conversation on Getting Your Home “Market Ready”
  3. Get Personal About the Details About the Unique Aspects of Your Luxury Seattle Home 
  4. Specific Marketing Strategy for the Home 
  5. Implement a Comprehensive Online Digital Marketing Strategy 

Bonus Step: Centering the Seller in the Negotiation Process

Pro-tip: Check out our “How to Sell a House in Seattle” blog for the basics steps of selling a home. 

When it’s time to sell your unique luxury home, choose Team Diva and the Diva Difference. 

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